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International Trade Centre
UNCTAD/WTO


 

 

 

 


Business cases

Business case writing for World Trade Net country network Facilitators

  • Why you should write a business case - How business case studies can help achieve your network goals

  • How to write a business case - Finding a firm that will cooperate and writing their story well are essential steps in preparing a case study

  • An illustration - the Lavery International case - An exercise in case writing. Here's a case about a commodity trading firm that 'second-guessed' government trade negotiators



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